Nutella is marketed in 160 Countries in all continents, which means 770 millions of jars for the joy of more than 110 millions of families.
The success of the Ferrero product seems to know no boundaries and according to the Cash workshop, the 80% of the countries analyzed in the report prefer it to the three commercial creams. In Italy, as can be easily foreseen, but also in countries like France and Brazil.
The only brand names that succeed in part to stem the success of Ferrero are Marmite and Vegemite : in the first case the 11% of the countries studied in the report prefer the yeast spread made in the UK at the expense of the Australian Vegemite. In Australia and New Zealand Vegemite is the most popular spread.
Nutella is a hazelnut-based spread, most commonly used as a breakfast food and dessert topping. It was invented in the 1940s by Pietro Ferrero, who intended to create a nutritious breakfast food for children that was also tasty and easy to eat. It was made with hazelnuts because in those days of rationing it was hard to find cocoa. There is still cocoa in the recipe but in smaller quantities than in traditional chocolate spreads.
The recipe for Nutella is mostly ground hazelnuts mixed with skim milk and cocoa powder, then spread into an even layer and roasted until it reaches a temperature of 190 °F (88 °C). The chocolate provides some sweetness, while the hazelnuts contribute the bulk of the flavour.